Marketing: Start-up Ideas

With the opening of school just around the corner, I'm trying to plan some rather creative ideas to promote the media program with my teachers. Our teachers are always inundated with all of the district and school policies, instructions, scheduling, etc. I want something that will be catchy and will be fun to give to each teacher. I've already purchased a copy of one title from our state reading program, but I'd like to add more neat things to sell our library program. Any ideas to share?

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